Next in Media spoke with Joe Doran Chief Product Officer at Epsilon, about whether we're likely to see a slew of walled garden anti-trust battles, why brands need to prepare for a world with less data regardless of what happens with cookies, and whether AI is taking over media buying.

Takeaways:

Consumer Choice and Privacy

The industry's focus is shifting toward respecting consumer choice and privacy, driven by regulatory scrutiny and evolving technology.
Marketers must adapt strategies to align with a more privacy-conscious ecosystem.

Post-Cookie Strategies

The decline of third-party cookies necessitates investing in first-party data management.
Marketers should leverage identity-based systems, data collaboration, and advanced technologies like AI to overcome tracking challenges.

Adapting to Regulatory Changes

Regardless of political or regulatory changes, marketers must prepare for a consumer-centric privacy landscape.
Businesses that hesitate to adapt risk falling behind in a rapidly evolving digital ecosystem.

Retail Media Growth

Retail media networks are expanding rapidly, with major players like Amazon and Walmart leading the charge.
Smaller retailers face challenges in aggregating and optimizing their media offerings, presenting opportunities for consolidation and innovation.

AI in Media Planning and Execution

AI is transforming media planning and buying by automating repetitive tasks and optimizing outcomes.
Strategic decisions still rely on human input, but AI supports scalability and efficiency.

Guest: Joe Doran

Host: Mike Shields

Sponsor: VuePlanner

Producer: FEL Creative

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Why Marketers Are Still 'hedging their bets' on a Google Breakup, and the End of Cookies