How a $2,500/hr Google Ads Expert Scales Real Businesses | John Moran

In this episode of The Marketing Misfits, hosts Norm Farrar and Kevin King interview John Moran, a Google ads expert, about digital marketing metrics and strategies. John shares his background, emphasizing a shift from focusing solely on ROAS to prioritizing new customer acquisition and understanding traffic flow. He discusses the importance of considering the human element in marketing, using real-world examples to illustrate how businesses can scale effectively by tracking metrics like NCAC (New Customer Acquisition Cost) and adapting to changes in the digital landscape, including the impact of AI. John also touches on the significance of content and creative in driving consumer behavior.