01 Jul 2025
29m

Canva’s $35B design biz is quietly taking over the workplace, with co-founder & COO Cliff Obrecht

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Masters of Scale

In this episode of Rapid Response, Bob Safian interviews Cliff Obrecht, co-founder and COO of Canva, at the Cannes Lions Advertising Festival. They discuss Canva's journey from a product-first company with organic growth to a marketing-focused platform, its philosophy of starting niche and going wide, and the impact of AI on creativity and content creation. Obrecht shares his views on compensating creatives for AI training, balancing business and personal life with his wife and co-founder, Melanie Perkins, and their philanthropic efforts, including a $100 million donation to communities in Malawi. He emphasizes the importance of disrupting oneself in the face of technological advancements and maintaining transparency in leadership and customer relationships.

Outlines

Part 1: Canva's Core Strategy

Part 2: AI and Future Vision

Part 3: Leadership and Values

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