Donya Powell has been a CPA and consultant for 23 years in the advertising/marcomm industry. She learned the industry working as a contract CFO for an agency early in her career and continues to serve as a remote CFO for agencies today. She has worked through several merger and acquisition deals with agency clients as she consults with agencies across the US on operations, agency compensation agreements, merger and acquisitions and succession planning.

What you’ll learn about in this episode:

Misconceptions agency owners have about the value of their agency
Donya’s spreadsheet for assessing your financial picture during retirement
Understanding your agency’s normalized EBITDA (earnings before interest, taxes, depreciation, and amortization)
Factors that severely impact your agency’s value in a negative way
What you may need to change in your agency’s books
Things on the financial statement that agency owners often ignore that they really need to pay attention to
What financials agency owners should be looking at every week, month, and quarter
Budgets: can modern, project-based agencies use them?
Mistakes agencies make in regards to taxes and tax strategies to take advantage of
How to know if your agency is structured as a corporation in the correct way
Things to think about when planning the selling your agency
Factors that play into an agency sale falling through
Things agency owners can do right now to start improving their agency’s financial health with the idea of an eventual sale

Ways to Contact Donya Powell:

Email: donya@consultiium.com
Phone: (303) 932-1193

Resources:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 37: Your Agency from a CPA’s POV, with Donya Powell.

Build a Better Agency Podcast

Episode 37: Your Agency from a CPA’s POV, with Donya Powell.