John Jantsch is a marketing consultant, speaker, and author of “Duct Tape Marketing,” “Duct Tape Selling,” “The Commitment Engine,” and “The Referral Engine.” He is also the founder of the Duct Tape Marketing Consultant Network. His latest book, “SEO for Growth - The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs,” is changing the way the world thinks about SEO.

What you’ll learn about in this episode:

The big changes SEO has undergone recently
Why you need to re-engineer a client’s editorial approach when you're assisting them with an existing website
Some of John’s favorite web/SEO tools
Why content and SEO can’t be thought of as two different things
Big mistakes people make with SEO
How to charge for SEO and demonstrate ROI
How John uses an editorial calendar to plan and write all of his content
Why you need content built for every stage of the customer journey
Why SEO is all about consistency
Why backlinks are still important in 2017 and how to do them right without getting penalized
Resources that John recommends to grow your digital know-how

Ways to Contact John Jantsch:

Book: "SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs"
Website: www.ducttapemarketing.com

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 77: How to Blend Content and SEO, with John Jantsch.

Build a Better Agency Podcast

Episode 77: How to Blend Content and SEO, with John Jantsch.