Send us a text

In episode 9 of our Intro to Casing series, we break down a classic M&A case with a market sizing element. Inspired by EY-Parthenon’s private equity work, this case features a Pan-Asian PE firm evaluating the acquisition of Rapid Buses, a Malaysian bus manufacturer.

Join Ed and Jenny Rae as they estimate total bus demand in Malaysia, assess buyer types, and consider expansion opportunities - all key steps in a commercial due diligence.

Perfect practice for interviews with EY-Parthenon, Strategy&, Bain, and other firms that focus on M&A and PE.

Key Takeaways:

How to structure a PE-led M&A case with market sizing
Estimating demand using top-down segmentation
Identifying drivers of an attractive market for investment

Additional Resources:

Consulting prep programs: Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit)
Free consulting application

Case Prep Challenge (July 4 - 8)

Sign up here

Case Prep Challenge (July 4 - 8)

Sign up here

Real Talk About Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real...

Listen on: Apple Podcasts Spotify

Real Talk About Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real...

Listen on: Apple Podcasts Spotify

Connect With Management Consulted

Schedule free 15min consultation with the MC Team.
Watch the video version of the podcast on YouTube!
Follow us on LinkedIn, Instagram, and TikTok for the latest updates and industry insights!
Join an upcoming live event - case interviews demos, expert panels, and more.
Email us (team@managementconsulted.com) with questions or feedback.

S18E27: Intro to Casing (9 of 10): EY-Parthenon M&A Case - Rapid Buses

Strategy Simplified

S18E27: Intro to Casing (9 of 10): EY-Parthenon M&A Case - Rapid Buses