How to Create a Digital Brain for Your Agency and Scale Smarter with Shawn Johnston | Ep #807
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
In this episode of the podcast, Jason Swenk interviews Shawn Johnston, the owner of Forge & Smith, a strategic web agency specializing in bespoke WordPress websites. Shawn recounts his transition from print design to web development, sparked by the advent of CSS, and shares his experiences building his agency from Craigslist freelancing to a team-based operation. They discuss the challenges of scaling an agency, the importance of documenting processes and knowledge, and leveraging AI to streamline workflows and enhance client service. Shawn emphasizes the value of pre-built components and low-code solutions for improving profitability and allowing teams to focus on unique, value-added aspects of projects.
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