Fundraising doesn’t have to feel transactional—and it shouldn’t.

This episode comes straight from the virtual stage of the Responsive Nonprofit Summit (RNS)—and it's packed with the kind of mindset shift we all need right now. Jon and Becky explore how moving from an "addition" mindset to a multiplication mindset can unlock transformational change in your fundraising efforts. It's not about doing more—it’s about thinking differently and leading with purpose.

With meaningful stories, real-world examples like Susan G. Komen, and insights rooted in research from leaders like Dr. Vivek Murthy, you’ll uncover how to spark a movement grounded in genuine human connection.

Whether you're a one-person shop or leading a major org, this episode will leave you inspired to stop working for your community and start building with them.

👉 Learn:

Why community is your greatest multiplier
How to move from transactional asks to transformational engagement
Strategies to turn supporters into passionate ambassadors
Lessons from employee giving campaigns that sparked movement
How ethical storytelling and joy fuel lasting connection
Practical ways to build a platform for engagement and influence

Episode Highlights

Introducing the Multiplication Mindset and Redefining Fundraising (01:32)
Community Voices: Sharing Meaningful Connections and Belonging (04:18)
The Susan G. Komen Foundation Movement Strategy (07:14)
4 Strategic Principles for Nonprofit Growth (22:29)
Joy as a Strategic Multiplier (45:31)
Responsive Fundraising Manifesto: Building Movements Through Human Connection (48:12)

Episode Shownotes: www.weareforgood.com/episode/628

Join us at ImpactUp: Movement on July 10th!

It’s a free, one-day virtual event for changemakers who are ready to move their mission forward. You’ll walk away with real, practical tools—like how to use your data to spark action, how to craft a clear and compelling elevator pitch, and how to create messaging that actually moves people.

Grab your free spot at weareforgood.com/impactup 🥳

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628. Multiplication Mindset: How Responsive Fundraisers Build Movements - Jon and Becky

We Are For Good Podcast - The Podcast for Nonprofits

628. Multiplication Mindset: How Responsive Fundraisers Build Movements - Jon and Becky