What if creating a professional video for your business was as simple as a single click?

We're joined by Kabir Bedi, Head of Product for Image and Video Generation at Amazon Ads, to discuss how generative AI is making that a reality. He provides an inside look at Amazon's mission to democratize video advertising, empowering everyone from mom-and-pop shops to large enterprises with their innovative video generator that evolved from simply showing products to showcasing them in realistic, multi-scene lifestyle settings.

Kabir shares key insights into the engineering culture that powers this innovation, built on deep customer obsession and a dynamic, experimental mindset. He explains why bringing the entire team—including engineers and scientists—into direct conversations with users was a game-changer for their development process. Plus, listen as Kabir explains why a "learn and be curious" mindset is the key to thriving in this new landscape of AI-driven product development.

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Referenced in today's show:

Meta's $100M poaching project
“Real strength is not in poaching rather it’s in growing, retaining and respecting the people you already have.” -Mohit Malik
“Localhost tracking” explained. It could cost Meta 32 billion.
Cursor’s Bold Hiring Playbook: No AI in Interviews, Just Real Projects and Real People
Writing Toy Software Is A Joy

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Inside Amazon's AI video generator | Kabir Bedi

Dev Interrupted

Inside Amazon's AI video generator | Kabir Bedi