We’re heading towards a world where Google not only stops sending us traffic, but uses our own content against us.

In today’s podcast we discuss how Google’s incorporation of AI summaries into search is changing the shape of the search funnel. For those responsible for making resource allocation bets across their companies to drive new users, this is a fundamental shift.

How are you preparing for it? And what are we seeing? Tune in.

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Referenced:

* Link to The Rebooting newsletter

* Link to The Rebooting Podcast “Google Zero” episode

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Preparing for Google Zero

Run the Numbers

Preparing for Google Zero