Throwback: I Doubled A Business In 60 Days To Show It’s Not Luck | Ep 598

In this episode of The Game, Alex Hormozi discusses how he doubled one of his portfolio companies in 60 days by addressing five key problems within their sales process. He shares before-and-after data, explaining metrics like show rate, offer rate, close rate, and cash collected upfront. Hormozi identifies issues such as low show rates due to poor ad targeting, multitasking within the sales team, low close rates stemming from surface-level discovery, and people/work structure problems like the CEO acting as sales manager. He details the solutions implemented, including hiring a sales director, fixing ad targeting, reducing the sales team size, promoting a lead nurture specialist, and optimizing the sales script, which led to significant improvements in show rates, close rates, cash collection, and overall sales units. Hormozi also offers a scaling roadmap available at acquisition.com/roadmap.