17:I[66739,["/_next/static/chunks/0.3dg.jzl0xwf.js?dpl=dpl_6rgLmP9cEoGQaJFkbQupH1c1WvHB","/_next/static/chunks/05hx6kuf6-oy4.js?dpl=dpl_6rgLmP9cEoGQaJFkbQupH1c1WvHB","/_next/static/chunks/0e~mn1op2jzz5.js?dpl=dpl_6rgLmP9cEoGQaJFkbQupH1c1WvHB","/_next/static/chunks/0juapqyy99ga..js?dpl=dpl_6rgLmP9cEoGQaJFkbQupH1c1WvHB","/_next/static/chunks/06ze19tienhj6.js?dpl=dpl_6rgLmP9cEoGQaJFkbQupH1c1WvHB","/_next/static/chunks/06dn~uer6.43l.js?dpl=dpl_6rgLmP9cEoGQaJFkbQupH1c1WvHB"],"default"] 19:I[38632,["/_next/static/chunks/0qqtp3r0h7kah.js?dpl=dpl_6rgLmP9cEoGQaJFkbQupH1c1WvHB","/_next/static/chunks/0iukvycbd42rl.js?dpl=dpl_6rgLmP9cEoGQaJFkbQupH1c1WvHB"],"IconMark"] 18:T449,

In this episode Ben speaks to Cindy White, CMO at Mitek a global leader in digital identity solutions.

A veteran at FICO and Microsoft, Cindy & Ben discuss knowing your customer, whether customer personas are just another tried and true component of the marketing playbook and we all get to meet Pete.

For more TOP CMO episodes, don’t forget to subscribe.

Website : https://www.benkaplan.com/
LinkedIn : https://www.linkedin.com/in/kaplanben
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#topcmo #marketing #business

EP 8: Cindy White, Mitek - 'The Power of Persona'

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EP 8: Cindy White, Mitek - 'The Power of Persona'