In this episode, Edmundo Ortega, partner at Machine & Partners, joins to explore how AI is transforming the way we build and ship software. He shares real-world use cases—from cutting document processing time by thousands of hours to prototyping apps with tools like Bolt in under 15 minutes.

We also dive into:

• How non-technical team members can now contribute to development

• How Ed uses Claude to write in his own voice

• Why leaders should think beyond cost savings to unlock AI’s full potential

Whether you're a developer, founder, or team leader, this episode will reshape how you think about building with AI.

Timestamps

00:00 – The promise of AI beyond cost savings

01:10 – Edmundo's background and the founding of Machine & Partners

04:40 – How Machine & Partners identifies and builds AI use cases

05:45 – Personal shift to an AI-powered workstyle

07:00 – Building internal tools using Bolt

09:20 – Demo: Creating a chart parser app using Bolt

12:00 – Claude vs. ChatGPT for writing with custom instructions1

5:15 – Use case: Automating document extraction for analysts

21:00 – Workflow transformation with AI and report generation

25:15 – PMs using AI to prototype and inspire devs

33:00 – AI's impact on team structure and dev productivity

38:24 – How to get in touch with Ed and his advice for the next 18 months

Tools & Technologies Mentioned

• Bolt (bolt.new)

• Claude 3.7 (Anthropic)

• ChatGPT / GPT-4.5

• Cursor (AI coding assistant)

• Chart.js• Google Sheets

• OpenAI API

• Replit

• N8N

• Make.com

• Gumloop

• Relay

• SectionSchool.com

Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

AI Builds Custom Software and Replaces Tedious Dev Work with Edmundo Ortega of Machine & Partners

This New Way

AI Builds Custom Software and Replaces Tedious Dev Work with Edmundo Ortega of Machine & Partners