Why Latino Consumers Are Spending Less

This podcast episode of "The Journal" explores the recent pullback in spending by Latino consumers in the U.S. and its impact on various businesses. Factors contributing to this decline include concerns about inflation, economic uncertainty, and increased immigration enforcement. The episode features interviews with a vendor at a farmer's market in Houston, executives from Constellation Brands and Coca-Cola, and a convenience store owner in Liberty County, Texas, all of whom have witnessed the decrease in Latino spending firsthand. The reporting highlights how fear of deportation and a desire to save money are driving Latinos to change their shopping habits, affecting companies across different industries.