Most businesses are built on a linear model: take, make, and discard. But that norm is reaching its limits, and leaders are under pressure to find smarter, more sustainable ways to operate.

Weslynne Ashton is a systems scientist and professor at the Illinois Institute of Technology. In her masterclass at HBR’s 2024 Leaders Who Make a Difference conference, she explains how companies can shift to a circular economic strategy. One that reduces waste, reinvests in communities, and creates long-term value. She shares how businesses around the world are rethinking products, partnerships, and growth itself to build more resilient, regenerative business models.

Key episode topics include: environmental sustainability, corporate social responsibility, ESG, climate change, business models, strategy, competitive strategy

HBR On Strategy curates the best conversations and case studies with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.

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The Promises, Pitfalls, and Trade-offs of the Circular Economy

HBR On Strategy

The Promises, Pitfalls, and Trade-offs of the Circular Economy