EP #316] [ENG] - Importance of leveraging working capital to expand your brand overseas - Nadav Gorlicki

In this episode of The Ecommerce Lab By Ecomcy, Vincenzo Toscano interviews Nadav Gorlicki, the founder and CEO of CAPEC, about financing solutions for Amazon sellers. Nadav explains how CAPEC provides cash flow to businesses by investing in their inventory and correlating repayments with sales rates. They discuss the importance of having financial solutions in place, especially in uncertain markets, and strategies for expanding into new marketplaces like Europe. Nadav advises sellers to diversify their income sources and prepare for market changes, highlighting that CAPEC can help free up capital for expansion and provide support during challenging times. He also shares the criteria for when a business is ready for CAPEC's services, emphasizing the importance of having a partner to navigate the complexities of entrepreneurship.