Episode 309 - Building Better Tools for Amazon Sellers with Andrew Smith of Swapt

In this episode of The Smartest Seller podcast, host Scott interviews Andrew Smith, founder of Swapt and formerly of Klaviyo, about Swapt's evolution from a QR code-based data capture tool for events to a solution for Amazon brands. Andrew discusses how Swapt helps brands boost reviews and gather customer data through one-time use QR codes on product inserts, offering incentives like free samples and discounts. The conversation covers the importance of compliance with Amazon's terms of service, Swapt's strategies for ensuring compliance, and the benefits for brands in the CPG, beauty, and supplement industries looking to launch new products and increase customer engagement.