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In the seventh episode of our Intro to Casing series, we explore a Strategy& market study case in the healthcare space. The client has developed a new drug to treat female hair loss - but with the patent window closing fast, they must decide whether to launch now or pivot to an alternative option.

Join Ed as he evaluates market potential, models probability-weighted profitability, and compares investment strategies across competing drug candidates.

Key Takeaways:

How to structure a market entry case in pharma and healthcare
Techniques for modeling net present value and weighted success rates
How to weigh timing, patent risk, and alternative product pathways

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S18E19: Intro to Casing (7 of 10): Strategy& Market Study Case – Hair Loss Treatment

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S18E19: Intro to Casing (7 of 10): Strategy& Market Study Case – Hair Loss Treatment