Mitch Bach is joined by ToursByLocals CEO Lisa Chen and Sherif Abiza, Chief Community Officer of Withlocals. Together they discuss a recent incident of guide poaching amongst tour platforms, and talk about what trust and fairness looks like in our industry.

Guide platforms operate differently than other OTAs like GetYourGuide, Viator or Klook, since they deal primarily in solo entrepreneurs who themselves are the face of the tour.

In this episode of Tourpreneur the group discusses:

what does the platform's commission get spent on?
how a guide platform acquires a customer
what goes into a great guide profile
the rise of video, and social commerce
what it takes to build trust between travelers, guides and a platform
how guides need to adopt a 'marketing mindset', beyond delivering a great tour
what they think of Airbnb Experiences' new reboot

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Selling Tours Through Guide Platforms: Advice, Trends, and Challenges

Tourpreneur Tour Business Podcast

Selling Tours Through Guide Platforms: Advice, Trends, and Challenges