Building the Savannah Bananas (with Jesse Cole, Founder and Owner)

In this episode of the Acquired podcast, Jesse Cole, owner of the Savannah Bananas, discusses the origins and evolution of Banana Ball. He recounts his early struggles as a minor league team general manager, his focus on entertainment over traditional baseball, and the pivotal decision to rebrand as the Savannah Bananas. Jesse shares the financial hardships and creative marketing strategies that led to the team's success, including the creation of unique rules and a fan-first approach. He also discusses the challenges of balancing entertainment with competitive play, the importance of controlling the fan experience, and the future vision for Banana Ball, including potential expansion and broadcast strategies.