In this episode, long time friend of the show, Clark Gilbert joins us to discuss his book 'Anomaly Seeking Research, 30 Years of Development in Resource Allocation Theory,' co-authored with Clayton Christensen and others. Gilbert elaborates on key themes from the book, including Joe Bower's groundbreaking 1970 resource allocation model, and how this framework has shaped decades of strategic management research. He provides valuable insights into the iterative and multi-level nature of resource allocation processes and how they influence organizational strategy. Real-world examples from various industries, including media and academia, are used to illustrate core concepts. The episode also explores the impact of customer dependency and non-consumption on resource allocation and strategy formation. Sponsored by Kyndryl, this episode offers a deep dive into how innovative strategies are developed and executed across different sectors.

00:00 Introduction and Sponsor Message

00:34 Purpose of the Book and Key Insights

01:59 Clark Gilbert's Journey and Joe Bower's Influence

03:21 Resource Allocation Theory in Practice

08:19 Anomalies and Theoretical Insights

09:46 Real-World Applications and Case Studies

18:33 Personal Reflections and Broader Implications

29:04 BYU Pathway and Dual Transformation

31:38 Gary Hamel's Insight on Resource Allocation

32:10 Challenges in Media Transformation

32:38 Digital vs. Analog Dilemma

33:15 Resource Allocation in Practice

36:23 Sales Team Resistance to Digital

38:39 Disruptive vs. Sustaining Innovations

42:24 The Role of Resource Allocation in Strategy

54:42 Non-Consumption and New Markets

58:03 Empathy and Organizational Change

59:15 Conclusion and Acknowledgements

Previous Episode with Clark Gilbert:

https://theinnovationshow.io/episode/clark-g-gilbert-on-dual-transformation/

Clark Gilbert - From Resource Allocation To Strategy

The Innovation Show

Clark Gilbert - From Resource Allocation To Strategy