How to Balance Business and Relationships ft. Briana & Neils Olson

In this episode of Chew on This, the hosts interview Briana and Neils Olson, the co-founders of Trio Beauty, to discuss their entrepreneurial journey. Briana shares her background, growing up in Tasmania and eventually starting a microblading clinic in Southern California. When COVID hit, she pivoted to creating the Brow Trio Stencil Kit. They discuss how a single Facebook ad led to rapid growth, reaching $6 million in the first year and $12 million in the second. The Olsons emphasize the importance of resourcefulness, problem-solving, and understanding their core customer. They also share insights on organic growth, influencer marketing, and the challenges of scaling a business while maintaining a healthy work-life balance. They stress the importance of starting, iterating, and making decisions based on long-term goals rather than short-term gains or vanity metrics.