Join Anne Mezzenga and Chris Walton as they interview Pete Pearson, Vice President Food, Food Loss and Waste at WWF, live from the Consumer Goods Forum and the VusionGroup Podcast Studio in Amsterdam. This eye-opening conversation reveals the shocking scale of global food waste and provides concrete solutions for businesses and communities.

Key Moments:

0:48 - The mind-blowing statistic: 40% of global food supply is wasted

1:44 - Introducing WWF's Global Farm Loss Tool with Consumer Goods Forum

2:20 - Why perfect-looking produce leaves edible food rotting on farms

3:21 - Food waste as the "gateway issue" to sustainability efforts

4:17 - 10-year partnership success stories: From Hilton to industry-wide change

5:27 - Why hospitality leads on pre-competitive collaboration vs. retail

6:35 - Environmental impacts beyond hunger: embedded resources and methane

7:16 - Food waste ranks 3rd globally for methane emissions (behind fossil fuels and cattle)

8:15 - Solutions from Consumer Goods Forum: McCain's farm loss measurement

8:58 - Infrastructure challenge: Trillions needed for circular food economy

9:43 - Best practice #1: Separate food from trash - "food is never trash"

10:55 - How major retailers can lead the change

11:33 - Zero Food Waste Coalition driving policy at federal and state levels

12:21 - School kids driving policy: 9,000 postcards = Maryland compost bill

13:05 - Resources: Zero Food Waste Coalition, Food Waste Warriors, Hotel Kitchen

#foodwaste #wwf #sustainability #RetailWaste #circulareconomy #foodsecurity #climatechange

WWF Expert Pete Pearson on Food Waste & What Can Be Done About It | Live from CGF 2025

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WWF Expert Pete Pearson on Food Waste & What Can Be Done About It | Live from CGF 2025