553. Why Do Smart People Double Down On Bad Ideas? | Dr. Gad Saad

In this episode of the Jordan B. Peterson Podcast, Dr. Peterson speaks with Dr. Gad Saad, marketing professor and evolutionary psychologist, about the encroachment of parasitic ideas into universities and society. They discuss the phenomenon of people doubling down on their beliefs despite contrary evidence, relating it to cognitive dissonance and willful blindness. They explore the role of DEI statements in academic hiring, the challenges faced by academics who resist ideological conformity, and the importance of vision and truth-seeking in combating corruption. The conversation covers the evolutionary basis of delayed gratification, the impact of emotions on decision-making, and the concept of "brood parasitism" in both nature and social institutions. They also touch on the value of conscientiousness and the need for consilient thinkers who can bridge different disciplines to generate innovative ideas.