In this episode, Tara Austin, founder and CEO of Ruthie Grace, reveals the raw and honest story of how she nearly lost her seven figure ecommerce business—and exactly what she did to turn it around.

From facing a payroll crisis that nearly shut her doors, to completely transforming her team's culture and operating systems, Tara shares powerful lessons on leadership, communication, and resilience.

You'll discover:

The pivotal moments that almost ended her business
How transparent leadership radically changed her company culture
The operating system she built to handle 450 new product launches per month
Actionable tips to build a resilient business that thrives through adversity

If you're an entrepreneur navigating tough times or seeking insights to scale sustainably, this episode is a must watch.

Show Notes:

Get our Global Accelerator Program: https://commonthreadco.com/pages/accelerator
Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC.
The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback.

Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

I Almost Lost My Business — Here's Exactly How I Fixed It

Ecommerce Playbook: Numbers, Struggles &amp; Growth

I Almost Lost My Business — Here's Exactly How I Fixed It

Ecommerce Playbook: Numbers, Struggles & Growth