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In this episode, I sit down with Jodie Cook—entrepreneur, writer, and brand strategist—to dive deep into the real meaning of personal branding in the age of digital identity. From dismantling societal boxes to embracing your law of least effort, Jodie shares how she built influence without following anyone else’s template.

We explore how true branding is about meaning, impact, and integrity—not vanity metrics—and how creators, coaches, and entrepreneurs can scale their presence by stacking their unique strengths.