Jesper Brodin: Inside IKEA, Democratic Design, and Sustainability Profits

In this interview, Nicolai Tangen speaks with Jesper Brodin, the CEO of IKEA, about the company's approach to store design, product development, and sustainability. Brodin shares insights into IKEA's democratic design principles, the importance of affordability, and the company's commitment to being people and planet positive. He also discusses IKEA's founder, Ingvar Kamprad, and how his values continue to shape the company. The conversation touches on IKEA's expansion into urban areas with the Oxford Street store, the impact of geopolitics on supply chains, and the role of technology in the future of IKEA. Brodin emphasizes the importance of speed, agility, and risk-taking within the company, and shares his personal strategies for staying grounded, including his passion for music. He also reflects on IKEA's journey towards sustainability, highlighting how it has led to cost savings and strengthened the brand.