30 May 2025
28m
Cassie McDaniel: How Medium eliminated its PM function and started moving faster
Design Better
In this episode of the Design Better podcast, Cassie McDaniel, Head of Design at Medium, discusses her career journey and her perspectives on design leadership. She emphasizes the importance of craft, experimentation, and bridging the gap between creative teams and business objectives. Cassie shares Medium's decision to eliminate the product management role to foster faster iteration and empower designers and engineers to take on more responsibility, connecting their work directly to business needs. The conversation also explores the evolving roles within design and engineering, the significance of critique, and the need for professionals to demonstrate their value to the business.
Outlines
Part 1: Introduction and Career
Part 2: Design Philosophy and Critique
Part 3: Restructuring at Medium
Part 4: Conclusion
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