Building and Branding with Influencer Marketing with Robyn Nissim, Social Proof Agency - 325

In The Marketing Millennials podcast, Daniel Murray interviews Robyn Nissim, a social media expert with experience at brands like Alo Yoga, Ulta, and Anastasia Beverly Hills, about the evolution of influencer marketing from 2015 to the present. Nissim discusses the importance of aligning social and influencer strategies, creating authentic connections with audiences, and leveraging events to build community. She emphasizes the need for a clear social strategy, consistent messaging, and longer-term partnerships with influencers to drive brand awareness and sales, and also highlights the value of organic social media in building brand affinity and community.