MSTR True North Special Edition feat. Michael Saylor & Phong Le | Bitcoin for Corporations 2025

The digital transformation of investor relations centers on bypassing traditional, filtered communication in favor of direct, transparent engagement with retail shareholders via social media and community-driven content. Michael Saylor and Phong Le argue that Bitcoin adoption is not merely a treasury strategy but a fundamental mechanism to fix antiquated capital markets. By leveraging Bitcoin’s volatility, companies can create novel, high-performance financial instruments like Strife and Strike, which offer superior yields and creditworthiness compared to traditional fixed-income products. These instruments provide retail investors with Bitcoin-aligned upside and downside protection, effectively onboarding a new class of participants. Ultimately, Bitcoin treasury companies function as powerful drivers of the network, proving that sound money and innovative equity models can outperform legacy financial structures while fostering a more inclusive and decentralized economic future.