Meta just dropped a game changing attribution feature, and it could completely upend how you measure ad performance.

In this episode of the Podcast, CTC’s VP of Paid Media Tony Chopp and Paid Social Manager McCay Rasmussen join Richard to break down Meta’s new incremental attribution setting—a behind-the-scenes update that uses continuous holdout testing to determine true incremental conversions in real time.

We cover:

What incremental attribution actually is
How it compares to 1-day click, 7-day click, and 7+1 attribution
Early test results from real ad accounts
How this changes your media buying strategy going forward
Whether this could finally bring an end to attribution guesswork

If you're a performance marketer, media buyer, or brand owner, this is a must-watch.

Show Notes:

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Meta’s New Attribution Model Will Blow Up Your Ad Strategy—Here’s Why

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Meta’s New Attribution Model Will Blow Up Your Ad Strategy—Here’s Why

Ecommerce Playbook: Numbers, Struggles & Growth