Welcome back, Product Bosses! In this episode, I coach the amazing Sherinata, founder of Karelia Creations, a brand that makes stunning Shungite jewelry and EMF protection products. She’s built a solid Amazon presence—but recently took a massive hit when her best-selling product was knocked off by her former manufacturer. Yep, it’s as bad as it sounds.

We dive deep into what to do when you're copied and how to stay focused when your business gets shaken. I help Sherinata get clarity by revisiting her best sellers, identifying her true ideal customer, and refining her product positioning to stand out stronger than ever. This is about more than recovery—it’s about reinvention.

If you’re facing a business roadblock—or fearing you might one day—this episode will give you the confidence and tools to keep going. Because when your brand is clear and strong, no knockoff can take your place. Let’s dig in.

Resources:

Learn more about Karelia Creations https://kareliacreations.com/.
Follow Sherinata and Karelia Creations on Instagram by clicking here.
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Instacart

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Gloci

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695. "What To Do When You Get Knocked Off on Amazon" | Live Coaching Session

The Product Boss with Jacqueline Snyder

695. "What To Do When You Get Knocked Off on Amazon" | Live Coaching Session