Hiring a Sales Team? Why Most Agency Owners Sabotage Themselves (and How to Get it Right) with Travis Hoechlin | Ep #797

In this episode of the podcast, Jason Swenk interviews Travis Hoechlin, CEO of Rize Up Media, a marketing company for law firms. Travis shares his journey of starting his agency after leaving a Fortune 500 company, driven by a lack of recognition despite being a top salesperson. He discusses the importance of building a sales team, the challenges he faced in transitioning from a top salesperson to a manager, and the strategies he implemented to motivate and support his sales team. Travis emphasizes hiring experienced, high-performing salespeople, providing them with high-income potential, and offering incentives like all-expenses-paid trips to foster competition and teamwork. He also highlights the significance of stepping out of the sales role to empower the team and create an environment where they can thrive.