SaaStr 803: AI, Sales + GTM in 2025/2026: This Really Changes Everything with SaaStr CEO and Founder Jason Lemkin and Owner CRO Kyle Norton

In this episode of the SaaStr Podcast, Jason Lemkin interviews Kyle Norton, a CRO, about the transformative role of AI in sales. They discuss how AI is being implemented at Owner, Kyle's company, to improve sales efficiency and customer experience. Kyle emphasizes the importance of sales leaders being deeply involved with AI tools and integrating them thoughtfully into the sales process, rather than superficially applying them. The conversation explores the potential for AI to handle more customer interactions, augment sales teams, and even close deals independently, leading to increased productivity and a shift in the skill sets required for sales professionals. They also touch on the need for companies to invest in building high-quality knowledge bases to effectively train AI systems and the potential for AI to blur the lines between self-service and traditional sales models.