How do you build a food company in Kenya with no investors, no marketing team, and no experience in the region?

In this short episode, Fabio Rappenecker, founder of TenX Nutrition, shares how he turned a popular street snack into a powerful tool for public health. Starting from his kitchen, Fabio tested dozens of recipes, walked Nairobi’s streets for customer feedback, and bought production equipment one Uber ride at a time.

He built a team by offering purpose before pay, gave ownership to early contributors, and built a nutrient-enriched version of mandazi that is now served in schools and sold through NGOs and shops.

In just 12 minutes, we hear a raw and inspiring story of scrappy entrepreneurship, impact-driven thinking, and what it takes to build something that truly matters from the ground up.

Listen to the full episode with Fabio ⁠⁠here⁠⁠.

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Short #73: The Bootstrapping Startup Story Behind Kenya’s Favorite Snack - from our episode with Tex Nutrition Founder, Fabio Rappenecker

Tomorrow's Bites with Andrés and Sjacco

Short #73: The Bootstrapping Startup Story Behind Kenya’s Favorite Snack - from our episode with Tex Nutrition Founder, Fabio Rappenecker