#667 – Amazon’s $2.5 Trillion Seller Report, TikTok Shop Shifts, & Audio AI Hits Your Listings | Weekly Buzz 5/22/25

This episode of the Serious Sellers Podcast by Helium 10, titled "The Weekly Buzz," covers recent e-commerce news and updates. Shivali Patel reports on Amazon's Small Business Empowerment Report, highlighting that independent sellers have surpassed $2.5 trillion in lifetime sales and that small-town businesses are thriving. The podcast also discusses TikTok Shop trends, noting that shoppers aged 35-54 are driving purchases in fashion, electronics, and home goods, influenced more by discounts than celebrity endorsements. Additionally, Amazon is issuing surprise refunds for unresolved returns dating back to 2018. The EU is considering a handling fee for low-value e-commerce shipments from companies like Timu and Shein. Shopify has introduced an AI store builder, and Amazon is testing AI-generated audio summaries for product listings. The episode also mentions Amazon's Memorial Day Outlet event for sellers with excess inventory and updates to Amazon's Send to Amazon shipment management feature. Carrie Miller introduces Helium 10's new Sponsored Display Audience Targeting in Campaign Builder and the updated Ads Academy, and shares a strategy for identifying sales-generating keywords from Amazon data.