From Buyer to Brand Builder: Insider Secrets to Winning Retail

In this episode of Innovator Insights, Henrik Johansson interviews Yohan Jacob, the founder and president of Retail Bound, about helping product entrepreneurs launch their products into retail stores. Yohan shares his background, transitioning from a manufacturer sales representative to a retail buyer, and eventually starting his consulting business. He discusses key factors retailers look for, common mistakes brands make, the importance of marketing and follow-through, and how brands should approach pricing and margins. Yohan also announces a partnership with Gemba to launch a retail bootcamp and advises entrepreneurs to "just do it," emphasizing the importance of starting and learning from the experience.