Hey hey, Product Bosses! In this episode, I’m coaching the incredible Francina Kahl, founder of Be Still Tea—a purpose-driven brand built around stillness, presence, and emotional connection. Francina’s journey began in 2020 through a personal healing experience, where steeping loose-leaf tea became her daily practice of stillness. Her business has since expanded into tea ceremonies, coaching, and community, all rooted in helping people reconnect with themselves.

Now, Francina is entering a season of transformation. She’s moving her family of seven across the world and facing a pivotal question: how do you run a product-based business when your physical presence can no longer be at the center of it? We unpack what it means to scale impact while simplifying operations, and how to stay aligned with your purpose through it all.

This episode will inspire anyone navigating change or craving more intentionality in their business. Whether you’re feeling the weight of logistics or questioning where your passion truly lies, Francina’s story will remind you of the power of purpose and the importance of creating from the heart. Let’s dive in.

Resources:

Check out Francina’s tea selection and learn about her story here.
Follow Francina and Be Still Tea on Instagram by clicking here.
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Join our mailing list for access to additional training and support to turn your business into the best it can be.
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Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

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Gloci

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693. “How to Build a Business Around Purpose (Not Just Product)” | Coaching Session with Francina of Be Still Tea

The Product Boss with Jacqueline Snyder

693. “How to Build a Business Around Purpose (Not Just Product)” | Coaching Session with Francina of Be Still Tea