EP #309] [ENG] - How to scale brands outside of Amazon with Meta ads - Dan Melnick

In this episode of The Ecommerce Lab By Ecomcy, Vincenzo Toscano interviews Dan Melnick, the founder and CEO of Zync, a D2C solutions provider. They discuss strategies for Amazon brands to expand into the D2C space, emphasizing the importance of an optimized, mobile-friendly website with trust elements like FAQs and guarantees. The conversation covers customer engagement through loyalty programs and email marketing, the role of Meta ads for top and middle-of-funnel marketing, and the effectiveness of email and SMS for customer retention. They also touch on Google's role, platform choices like Shopify and WooCommerce, key performance indicators (KPIs) for D2C success beyond ACOS and ROAS, and tools for enhanced analytics, concluding with a discussion on optimizing average order value through shopping cart upsells and cross-sells.