We all know good reviews are important, but what deeper insights can reviews give us about our tour businesses, and our industry?

To answer that, Anna Cashman, Head of B2B Brand & Insights for GetYourGuide, led an effort to analyze 3.1 million reviews with comments. Her team parsed the data to understand trends and takeaways for tour operators. She joins Peter, Chris and Mitch on the podcast to talk through what this all means for tour operators.

We were surprised by some of the report's insights: What countries leave the most reviews? Who are the most critical reviewers? How many reviews ensures a successful product? Why are attractions so popular but so poorly reviewed? What kinds of tours get the best reviews?

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GetYourGuide analyzed 3.1 Million Reviews. Here’s What Tour Operators Need to Know.

Tourpreneur Tour Business Podcast

GetYourGuide analyzed 3.1 Million Reviews. Here’s What Tour Operators Need to Know.