Have you ever paid for a Facebook ad and then had absolutely no return on it? Or maybe you paid for a Facebook ad and had all kinds of return on it but you didn’t have the infrastructure in place to keep up with the influx in leads? In both instances the money is gone and you didn’t get the results you wanted.

In Episode 36 of The Lean Out Your Business Podcast, Crista Grasso, interviews Lisa Pezik, a lead generator and content creation specialist, who founded Infinite Design House with her husband Eric. Together they help their customers get clear on their message, transition when things aren’t working, get visible online (and offline) and get potential customers to take notice so that they become clients fast.

In today's conversation with Lisa, she shares what works and what doesn’t work when it comes to content creation and lead generation and why she sees so many Facebook ads flop.

In today’s episode Crista and Lisa talk about:

6:22 – why there is no room for cookie cutter in today’s business world

7:37 – how you can use your story to find your ideal customers

11:07 – why you need to be vulnerable I your story telling (and what that looks like, hint: it’s not emotional dumping on your audience)

15:12 – how perfect is boring (and no longer sells)

23:11 – how to know when you’re ready to implement lead generation

29:44 – why you need a team and what it looks like to manage one

Follow Lisa on Instagram @lisapezik

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36 | Increasing Online Visibility with Lisa Pezik

Simplify to Scale Show

36 | Increasing Online Visibility with Lisa Pezik