Do you feel like you were born to stand out but fitting in feels safer? Have you ever made a decision based on what someone else wanted or expected from you, rather than making that decision based on what you wanted for yourself? As you grow your business, do you find yourself trying to mimic the look/feel/services of the experts you perceive as further along than you?

If any of the above resonates, know you aren’t alone; in fact there’s a biological reason that you feel drawn to the safety of others. In Episode 51 of The Lean Out Your Business podcast, Diann Wingert, a no-BS therapist turned business mindset coach, shares why we are biologically inclined to fit in and digs deeper into the limiting beliefs that keep us playing small. If you are ready to stop seeking permission from others to be who you already are, you won’t want to miss this interview.

Diann Wingert is an expert on the intersection of mental health and entrepreneurship and her jam is helping other women transform the beliefs and habits that hold them back from reaching their most important goals.

In Episode 51 of the Lean Out Your Business Podcast, Host, Crista Grasso and Diann discuss:

2:50 the mindset issue that keeps people from wanting to stand out

3:50 what imposter syndrome really is

9:25 why we need to claim our own expertise before others do

10:10 the reasons why women do not sell themselves and their businesses

13:20 why follow the leader is a fun children’s game but not a great business strategy

16:25 what it means to give yourself permission to approve of yourself

20:20 realizing that you are not responsible for other people’s feelings

23:10 the 4 limiting beliefs that most frequently convince us to play small

24:55 what it means to think like an entrepreneur

28:10 failure has nothing to do with you

32:05 when coaching is better than therapy

Want more time with Diann? Visit her website diannwingertcoaching.com to sign up for 1:1 or group coaching as well as to access free resources including Diann’s guide to help you grow beyond your limiting beliefs.

Subscribe to Diann’s podcast, The Driven Woman, for your weekly dose of no-BS straight talk that will take you from driven but distracted to focused, fired up and flame-retardant.

Connect with Diann in The Driven Woman Facebook Group and on Instagram @coachdiannwingert

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

If you found this episode helpful and are looking for education on how to lean out your business while setting yourself up for long-term success, make sure you join the Lean Out Academy

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

And don't forget to follow on Instagram @cristagrasso

51 | Embrace What Makes You Different with Diann Wingert

Simplify to Scale Show

51 | Embrace What Makes You Different with Diann Wingert