Today’s episode is super special! This is our 100th episode and it feels like I've been doing this podcast for years at this point. So, thank you all for being with me for these 100 episodes.

What better way to celebrate our 100th episode than bring back on the show the absolutely brilliant Annie P. Ruggles who was the very first podcast guest back on episode seven? Annie P. Ruggles is the Founder of The Non-Sleazy Sales Academy, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Her pride and joy is her podcast, Too Legitimate to Quit: Instantly Actionable Small Business Strategies with a Pop Culture Spin.

In this episode of the Lean Out Your Business Podcast, we are going to talk about sales, marketing, and messaging on LinkedIn. LinkedIn is a curated content engine plus social networking site, where you can highlight your background by optimizing your profile, grow and leverage your network by connecting to people, and engage with the gifts of content that you're being offered. It enables you to network with people and professional organizations in your industry which is a great way to stay up to date with the latest developments and to share information and ideas with others in your field. We have to take into account, that the larger our network is, the more business opportunities will come our way, meaning the more potential leads and sales.

If you are using LinkedIn and you want to leverage this platform, tap into this episode!

Show topics include:

(02:25) About Annie P. Ruggles

(04:36) Leveraging LinkedIn as a Business owner

(09:45) Annie’s advice on getting results on LinkedIn

(12:39) LinkedIn as a repurposing goldmine

(16:35) Connecting with people on LinkedIn

(18:38) The truth about LinkedIn groups

(22:58) Tips on how your brand can stand out on LinkedIn

(28:02) Tips on how to work smarter, not harder

Links:

https://www.linkedin.com/in/anniepassanisi/

https://www.anniepruggles.com/

http://stophatingselling.com/

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

E100 | Advanced LinkedIn Strategies for Business Growth with Annie P. Ruggles

Simplify to Scale Show

E100 | Advanced LinkedIn Strategies for Business Growth with Annie P. Ruggles