What would life be like if you had a strategy behind every single action you took before you launched? Why is launch strategy important in the overall planning process? What would happen if you underline all this strategy in your business launch?

Starting a new line of business or product might be challenging and difficult, but if you break down the launching process into manageable steps rather than waste time pondering where to begin, you can make the process easier.

On episode 117 of Lean Out Your Business Podcast, I interviewed Katie Collins and Jeffrey Samano. They founded the Launch Squad along with Jeff's wife, Aleyah Swan. We will talk about utilizing launching strategies to aid entrepreneurs in creating the right plan, maintaining organization, and getting the desired outcomes. When done right, launches can increase excitement, curiosity, and revenue. But, if done incorrectly, they might damage a brand's reputation.

Katie is a sales-boosting, client-generating business coach whose goal is to help you get over your fear of sales and visibility so you can finally make the impact, and the income, of your dreams. Jeffrey is a funnel master that removes your marketing blind spots to bring clarity, functionality, and scalability to all the moving parts of your business. The launch squad is made to help solo printer coaches and course creators launch the right way without having to do it all alone.

Jeffrey has a true talent for helping others turn ‘busy work’ into an effective, automated system. He’s Funnelytics™ Certified and has more than 17 years of experience connecting, clarifying, and automating digital systems in both the marketing and business sectors.

In this episode, you’ll discover

Three phases for a successful launch
Doing market research
How to make your business or product offer more irresistible
Determining your price point

“Take the time to do your research and craft an offer that's irresistible to the people you can serve.”

- Jeffrey Samorano

“What if you pick 3 or 4 awesome bonuses, that people look at your bonuses and say ‘well that's worth the whole price for the whole program’! That’s the essence of the irresistible offer.”

-Katie Collins

Learn more and connect with Katie and Jeffrey:

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

E117 | Highly Effective Launch Strategies with Katie Collins & Jeffrey Samorano

Scale Differently

E117 | Highly Effective Launch Strategies with Katie Collins & Jeffrey Samorano