How do you build a personal brand? What's the goal? What message are you trying to convey? Do you want conversions? Do you want engagement? What is the best social media platform for a small business owner to build credibility and create a meaningful network? And does this platform drive the goals and outcomes you’re wanting?

Establishing your personal branding is part of a great content strategy and brand strategy. It informs your intended audience about who you are, what you stand for, and why they should choose you. It is also critical for a brand to have a social media presence, but it is impossible to be active on every site available. So, limiting your option to the best platforms, will help you focus your efforts and receive the best return on your time and money investment.

In today's episode, Rachel B. Lee will share all her brilliance about personal branding and how you can leverage the best business professional platform for your small business which can provide value for your business visibility, growth and success.

Rachel B. Lee is a fearless marketing and branding strategist who supports entrepreneurs, business owners, and C- level execs to create strong personal brands, build their influence, and grow opportunities through the power of LinkedIn. She and her husband are the founders of Standout Authority where they help you find your voice and become a thought leader with
massive influence.

“Great content, great visibility, and driving that engagement in real human conversations through the messaging, and that is how you become a standout authority.”

- Rachel B. Lee

In this episode, you’ll discover:

● Branding pillars

● Branding exercise to boost engagement.

● Choosing the best platform for your brand

● LinkedIn as a powerful tool for business owners

● Building connections and conversation in LinkedIn

Learn and connect with Rachel:

● Follow Rachel’s on Twitter

● Follow Rachel’s on Linkedin

● Follow Rachel’s on Instagram

● Visit Standout Authority’s website

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

E131 | Expand Your Influence and Sales Using LinkedIn with Rachel B. Lee

Simplify to Scale Show

E131 | Expand Your Influence and Sales Using LinkedIn with Rachel B. Lee