What changes have occurred in the field of marketing? What strategies are becoming ineffective, and what's proving to be successful? If you aim to double your business within the next 12 to 18 months, what steps should you take to achieve this objective?

Marketing is evolving because of the digital platforms that allows access to user data and consumer behavior. That is why the things of the past is not working anymore. The most significant change to marketing is our ability to understand customers’ needs and wants, stimulating their demand, and offering a solution that benefits both parties. Analyzing all of this factor before doing the marketing of our product and services, ensures the profitability of our business and enhance our future opportunities.

Today is the Crista and Nikki show where we dive into some juicy conversation on how marketing has shifted in this generation.

Nikki Nash is the co-founder and CEO of The Wealth Builders Collective. She is an experienced business consultant, investor, and the best-selling author of Market Your Genius, which was published by Hay House. She has over 15years of experience in marketing and branding, working with Fortune 100companies and tech startups and is an expert in helping people communicate their value to potential clients, land more dream clients, and build a profitable business that creates generational wealth.

“I really think about my thoughts before I take action because one of the things that I believe to be true and have seen to be true is that the way you are seeing yourself and the thoughts and beliefs that you have impact your actions and your feelings impact your actions.”

– Nikki Nash

In this episode we explore:

· Marketing today and the buyer’s journey

· Marketing to the right person and its effect

· Mistakes people make in marketing

· Making short term or long-term decisions for your business

· When to say yes to an opportunity

· What to take into consideration when you are planning to doubling your business

· The three R’s and its importance in your business

Learn and connect with Nikki Nash:

· Visit Nikki’s Website

· Follow Nikki’s Linkedin

· Listen to Nikki’s Podcast

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scaleleanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

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For full show notes and more visit leanoutmethod.com/podcast.

E140 | Double Your Business in the Next 12 - 18 Months with Nikki Nash

Simplify to Scale Show

E140 | Double Your Business in the Next 12 - 18 Months with Nikki Nash