Do you sometimes wonder if your marketing efforts are worth the time and money you're investing?

It's common to question whether our strategies are hitting the mark or just burning through resources.

In this episode, I am joined by marketing expert Iris Goldfeder, to dive deep into effective marketing strategies that actually work, especially during challenging economic times!

Iris Goldfeder is the founder of GasStoveCreative, a marketing agency that delivers completely custom, full-service marketing strategies. As a chef for over 10 years, she learned that in order to create delicious food, you need the right recipe, and also a splash of creativity. After 25 years in the marketing field, she's come to realize that the same thing is true for your marketing strategy.

In this interview, Iris highlights the importance of truly listening to clients, understanding their needs, and not cutting back on marketing. We discuss common marketing mistakes and the importance of professional help for better results.
We also explore the changing world of SEO and AI, emphasizing the unique value of human expertise. Iris stresses the need for the right systems and a heartfelt approach to build strong connections and grow your business.

If you’re looking to enhance your marketing strategy and business operations, you don't want to miss this episode!

"Building strong connections through marketing takes time and consistency."

- Iris Goldfeder

In this episode we explore:

- Benefits of a heart-centered business approach

- Knowing when to hire a Marketing Pro vs. DIY

- Balancing growth and marketing optimization

- The impact of video in building trust

- Why immediate results don't always happen

Links:

https://www.linkedin.com/in/igoldfeder/

https://www.facebook.com/gasstovecreative

https://www.instagram.com/gasstovecreative

https://gasstovecreative.com

https://thecookbookpodcast.com

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

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For full show notes and more visit https://www.leanoutmethod.com/podcast

E186 | Cooking Up a Marketing Strategy That Works with Iris Goldfeder

Simplify to Scale Show

E186 | Cooking Up a Marketing Strategy That Works with Iris Goldfeder