Lauren has just returned from SXSW (and announced a new role!) and is here with Josh to spill all the details on the creator front from the marathon conference. Then: creators are usurping TV ad dollars via their own version of Upfronts, and MrBeast's investor deck leaks additional detail about his various businesses. Plus: the biggest creator charity event of the year just happened in the UK, and it crushed.

Here's more detail on what we covered this week:

Lauren's got a new gig!
SXSW behind the scenes: 6 topics everyone was debating in TV, film, and the creator economy
Top YouTube Creators to Hold Their Own Upfront Event in Bid for TV Ad Dollars
Creators are making premium shows on their channels, so Spotter is giving them their own upfront - Tubefilter
MrBeast's investor pitch deck shows why he's shifting his focus to Beast Industries - Tubefilter
Snap introduces AI Video Lenses powered by its in-house generative model | TechCrunch
Instagram is sliding into your DMs with 20 new features - Tubefilter
Instagram Has Launched Over 20 New DM Features Recently: CHART - Business Insider
Sidemen soccer match raises £4.7 million for charity, cements its legacy as top-tier creator entertainment - Tubefilter

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Creators Go Upfront, MrBeast Investor Deck Leaks, and the Sidemen Charity Match Crushes

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Creators Go Upfront, MrBeast Investor Deck Leaks, and the Sidemen Charity Match Crushes