Sean Frank talks about Meta monetizing WhatsApp, Ridge Wallet, and the downfall of Solo Brands.

Sean Frank from Ridge Wallet joins the hosts to discuss the current state of e-commerce, focusing on the impact of tariffs, changes in ad platforms, and the overall challenges faced by DTC brands. They delve into the struggles of smaller brands, the situation with Solo Brands, and potential future ad platforms, including the role of AI and the monetization of platforms like Threads and WhatsApp. The conversation also touches on Apple's approach to advertising and data, and the effectiveness of "buy now, pay later" options like Affirm, with a final plug for Ridge Wallet.