14 May 2025
21m

How to Build a Remote Agency That Scales—Without Losing Culture or Control with Lisa Larson-Kelley | Ep #792

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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

This episode explores strategies for agency owners to scale their businesses, focusing on remote team management and organizational structure. Lisa Larson-Kelley shares her experience in building a marketing enablement agency, Quantius, emphasizing the importance of hiring individuals suited for remote work and implementing a structured system like EOS (Entrepreneurial Operating System) to ensure accountability and alignment. Against the backdrop of remote work challenges, such as maintaining team cohesion and productivity, Lisa highlights the significance of regular, structured meetings using tools like 90. As the discussion pivots to employee growth and retention, Lisa introduces a unique "Seed, Blossom, and Bloom" framework developed by her COO, Katie, which allows for personalized growth paths and open conversations about individual progress. More significantly, the episode underscores the necessity of in-person team retreats to foster deeper connections and camaraderie, supplementing the benefits of remote work with face-to-face interactions. The emerging industry patterns reflected in this discussion point to a shift towards more empathetic and supportive leadership styles, where agency owners prioritize team development and well-being to achieve sustainable growth.

Outlines

Part 1: Introduction to Quantius

Part 2: Structure and Accountability

Part 3: Growth and Community

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